Når du læser titlen på denne boganmeldelse - er jeg sikker på, at du har et ironisk smil på læben. Hvorfor skulle en blog om Windows , for Windows- brugere, anmelde en bog om Steve Jobs ? For uanset hvor meget han skældte ud over Microsoft og Windows , havde Steve Jobs stor indflydelse på tech-verdenen og bidrog til den spændende og privilegerede kontekst, som vi befinder os i i dag. Skal en Windows -bruger (eller fan) læse Steve Jobs ' biografi af Walter Isaacson ? Læs videre for at finde ud af det.

Hvorfor er bogen "shit"

Mens jeg læste bogen, fandt jeg det ironisk, hvor uperfekt den er, og hvor mange grunde Steve Jobs ville have haft til at mærke den som værende "shit", hvis han ville have læst den:

• Gentagelse^(Repetition) - der er nogle ideer, som gentages igen og igen. Efter at have læst dem for tredje gang, begynder de at irritere dig. Her er et par eksempler på sådanne ideer: "Kernen i Steve's & Apples filosofi var stram ende-til-ende integration af hardware og software", Steves sort-hvide opfattelse af, at mennesker, virksomheder eller produkter enten er genier/perfektion eller bozos/ suck, Steve havde en laserlignende opmærksomhed og fokus på prioriteter osv.

• Smiger^(Flattery) – til tider har bogen en tendens til at puste Steves fortjenester op og få ham til at lyde som mere, end han var, især mod slutningen af ​​bogen. Selvom jeg kan forstå, at Walter Isaacson skylder Steve Jobs for at blive bedt om at skrive denne bog og alle de gode ting, der følger med den, ville det have været bedre at holde en jordbunden tone gennem hele bogen, inklusive dens slutning. At læse udsagn som "Var han klog? Nej, ikke undtagelsesvis. I stedet var han et geni." eller hvordan Steve "skabte en virksomhed proppet med A-spillere."er lidt for meget. Jeg siger ikke, at Steve ikke havde sine geniøjeblikke, men måden dette kommer til udtryk i bogen er til tider lidt "prangende". Også hvad angår Apple, betyder det simple faktum, at det er blevet et selskab, at det IKKE er proppet med A-spillere. Dette er en enorm overdrivelse, og for at bevise, at det er forkert, er der masser af eksempler på Apples fejlslagne produkter, inklusive nyere som Mobile.Me eller selve iTunes-softwaren, som er et af de mest oppustede softwareprodukter nogensinde.

• Vildledende udsagn^{(Misleading statements)} - som puster Steve Jobs og Apples fortjenester op. Steve Jobs kunne faktisk have nydt at læse dem. Men de skaber en falsk aura, især for folk, der ikke er så interesserede i teknologi og bevidste om dens sande udvikling. Nogle af disse udsagn er:

  • "IPhone forvandlede mobiltelefoner til musik, fotografi, video, e-mail og web-enheder." Forfatteren burde have nævnt, at telefoner var sådanne enheder, før iPhone blev lanceret. Det er ikke sådan, at iPhone var den første smartphone nogensinde. Dens sande præstation var, at den gjorde smartphones populære, den slags enheder, alle ønsker at købe. Det gjorde denne niche mere konkurrencedygtig end nogensinde, og det gav næring til stor innovation.

  • "iPad lancerede tablet computing" . Denne udtalelse er igen meget misvisende. Tablet computing eksisterede før iPad. Det var bare ikke populært og anses for at være "fremtiden" for computere, før iPad blev lanceret. Ligesom iPhone havde iPad fordelen af ​​at gøre denne niche populær, konkurrencedygtig og drevet reel innovation.

  • "iCloud degraderede computeren fra dens centrale rolle i styringen af ​​vores indhold og lod alle vores enheder synkronisere problemfrit." Denne udtalelse får det til at lyde, som iCloud var det første produkt, der spillede denne rolle. Dette er FALSK. iCloud er simpelthen Apples løsning på et koncept, der først er udviklet af andre virksomheder. iCloud er også designet til Apple-kunder, ikke til computere generelt. Andre virksomheder har fordelen af ​​at være de første til at lave cloud computing-løsninger til forbrugere. iCloud blev lanceret i oktober 2011, mens andre virksomheder tilbød løsninger meget tidligere. Bare for at nævne nogle få kendte eksempler: Dropbox startede i 2008, Box.net startede i 2005, mens Microsoft startede med Windows Live Mesh i 2008.

Steve Jobs - Den fejlbehæftede bog

Misforstå mig ikke, denne bog er interessant læsning. Det er bare, at der blev brugt lidt eller ingen tid på at gøre det poleret og godt afrundet, i traditionen med Steves^(Steve) succesfulde produktlanceringer. Ved at læse denne bog får du helt sikkert et bedre overblik over, hvem Steve var som menneske og om hans sande livshistorie. Der er mange op- og nedture, ligesom i Steves^(Steve) liv. Når bogen begynder at blive rigtig spændende, så har man passager, som bremser tingene, kun for historien bliver hektisk senere hen. Jeg nød at læse om Steves^(Steve) baggrund og hans søgen efter at finde sin rigtige mor, hans urolige ungdom og eventyr med ekstreme spisevaner, hans søgen efter åndelig oplysning og lidenskab for LSDog syre. Jeg lo af hans praktiske vittigheder og havde det godt med at lære om den måde, han og Wozniak begav sig ud på eventyret, der senere skulle blive til Apple- en af ​​de mest værdifulde tech-virksomheder i verden. Jeg kunne virkelig ikke lide, hvordan han håndterede nyheden om at være far for første gang, og hvordan han nægtede at tage ansvar for sin datter. Jeg havde det også dårligt med, hvor dum han var til at ignorere sin kræftsygdom, og hvor meget tid han tog på at erkende, at han skulle opereres for at redde sit eget liv. De fleste gange formår bogen at vække følelser og lysten til at lære mere. Og det er rigtig godt. Der er dog et par ting, jeg ville have elsket at lære mere om, såsom flere detaljer om hans kone, hendes personlighed og hendes arbejde. Der blev givet en ret god mængde opmærksomhed til Steves^(Steve) tidligere forhold, men ikke nok dybde i at dække kvinden, der faktisk brugte det meste af sit liv på at være ved Steves^(Steve) side -Laurene Powell . Det ville også have været fantastisk at få flere detaljer om, hvordan Steve faktisk blev opdraget af sine adoptivforældre, ikke kun et "mytisk" syn på de værdier, de prøvede at dele, og de ofre, de gjorde for at give ham et bedre liv, end de havde og mere. chancer for at få succes. At vide mere om, hvordan de var som egentlige forældre, ville have hjulpet med at forstå flere facetter af Steves^(Steve) usædvanlige personlighed.

Steve Jobs - Det fejlbehæftede menneske

En af de største ting ved bogen er, at den viser, hvor mangelfuld Steve Jobs var som menneske. Han var langt fra at være perfekt, og alligevel lykkedes det ham på en måde, som få mennesker gør i livet. Hans historie viser, hvor stor indflydelse du kan have på verden blot ved at være passioneret omkring det, du vælger at gøre.

Apropos Steve Jobs viser bogen, at Steves^(Steve) kvaliteter ikke ligefrem er dem, der prædikes af pressen (og nogle gange endda af forfatteren af ​​bogen), som var villig til at puste sin personlighed og præstationer op i stor stil, for skyld. af sensationslyst. Efter min mening, efter at have læst bogen, kan jeg sige, at Steves^(Steve) største styrker var:

• Steve Jobs var en ubarmhjertig drømmer. Han blev ved med at drømme om, hvordan vi gerne ville ændre verden og lavede let forbindelser mellem hans egen overbevisning, ideer, der blev præsenteret for ham, og observationer af andres fejl. Han arbejdede kontinuerligt på at finjustere detaljerne i sine drømme, og derfor var han i stand til at tale med overbevisning og klarhed om dem og overbevise andre om deres betydning og storhed.
• Steve var en fantastisk showmand og marketingmedarbejder. Hans produktlanceringer var for det meste mesterværker, der altid skabte interesse og mund til mund.
• Han var en stærk forhandler, i stand til at opnå, hvad mange andre ikke kunne, og få sin vilje i de fleste forretningsaftaler, han lavede.
• Han var perfektionist med hensyn til ting, der betød noget for ham, og bekymrede sig selv om detaljer, der forekom meningsløse for andre. Dette gjorde det muligt for ham og hans virksomhed at udvikle produkter, som skilte sig meget ud fra deres konkurrenter;

Han havde dog masser af fejl, nogle lige så store som hans styrker:

• Steve Jobs var hensynsløs og manglede de fleste gange empati over for andre menneskers følelser, ønsker og ønsker. Desværre viste han denne hensynsløshed selv over for folk, der bekymrede sig dybt om ham.
• Han var tøvende med at træffe virkelig store beslutninger og nogle gange endda med at tage ansvar for sine handlinger. Nogle eksempler på dette er, at han anerkender, at han faktisk er far og tager ansvar for sin første datter, beslutter, om han skal vende tilbage til Apple for at spille en aktiv rolle, eller om han senere skal blive fungerende CEO (i stedet for midlertidig CEO ) ), beslutter, om han skal lytte til sin læges råd om at blive opereret og behandle sin kræftsygdom osv.
• Steve Jobs var en kontrolfreak. Dette afspejles både i de produkter og tjenester, der tilbydes af Apple (nogle af de mest "lukkede" i verden) og i hans personlige liv. For eksempel ville han nægte at møblere og udstyre sit hus fuldt ud, indtil han var fuldt ud tilfreds med hver detalje, selv af typen og mærket på vaskemaskinen. Han gjorde dette, selvom det betød, at både han og de mennesker, der bor hos ham, ikke ville have let adgang til alt, hvad der kræves for en behagelig tilværelse.
• Han havde meget ubalancerede spise- og sundhedsvaner. De bidrog til at gøre de helbredsproblemer, der førte til hans død, værre, end de burde have været.
• Han havde et meget forudindtaget og personligt syn på verden. Dette ville få ham til nemt at afvise konkurrenter som værende lort, selvom de havde større succes end Apple . Han erklærede let Microsoft som værende irrelevant, selvom Microsoft dominerer mange teknologiområder og vil fortsætte med at gøre det. Han ville også erklære, at Apple er et firma, der modstod tidens tand. Dette er mere ønsketænkning fra hans side, da den virkelige test af, hvor længe Apple vil vare og få succes, starter først nu, hvor han ikke længere er der.

Dom

Hvis du er fan af Steve eller Apples^(Apple) produkter, og du vil vide mere om deres historie, bør du læse denne bog. Selvom den har masser af ufuldkommenheder, og den kunne forbedres i den måde, den er skrevet på, er den sandsynligvis den eneste biografi derude med så mange indvendige detaljer og information om Steves^(Steve) liv. Selvom jeg ikke er fan af Apple som virksomhed, har jeg altid nydt at se og lytte til Steves^(Steve) taler og produktlanceringer. Jeg havde også en enorm respekt for hans arbejde og præstationer. Denne bog hjalp mig med at lære mere om, hvem han virkelig var og få et mere funderet perspektiv på hans styrker og svagheder. Som det viser sig, var han ikke rigtig en gud. Han var en af ​​os... mennesker!

The Book Steve Jobs Would Not Have Approved: The Biography of Steve Jobs

Reading the titlе of this book review - I'm sure you have an ironiс smile on your face. Why wоuld a blog about Windows, for Windows usеrs, review a book about Steve Jobs? Because no matter hоw much he berated Microsoft and Windows, Steve Jobs had a great іnfluence on the tech world аnd contributed to the exciting & privileged context in which we find ourselves todаy. Should a Windows user (or fan) read Steve Jobs's biography by Walter Isaacson? Read on to find out.

Why the book is "shit"

While reading the book, I found it ironic how imperfect it is and how many reasons Steve Jobs would have had to tag it as being "shit", if he would have read it:

• Repetition - there are some ideas which are repeated over and over again. After reading them for the third time, they start to annoy you. Here are a few example of such ideas: "the core of Steve's & Apple's philosophy was tight end-to-end integration of hardware and software", Steve's black and white view that people, companies or products are either geniuses/perfection or bozos/suck, Steve had a laser-like attention and focus on priorities, etc.

• Flattery - at times the book has the tendency to inflate Steve's merits and make him sound like more than he was, especially towards the end of the book. While I can understand that Walter Isaacson owes Steve Jobs for being asked to write this book and all the good things that come with it, it would have been better to keep a grounded tone across the whole book, including its end. Reading statements such as "Was he smart? No, not exceptionally. Instead, he was a genius." or how Steve "created a corporation crammed with A players." is a bit too much. I am not saying that Steve did not have his moments of genius, but the way this is expressed in the book is a bit "flashy" at times. Also, regarding Apple, the simple fact that it has become a corporation means it is NOT crammed with A players. This is a huge overstatement and to prove it wrong there are plenty of examples of Apple's failed products, including recent ones like Mobile.Me or the iTunes software itself which is one of the most bloated software products ever.

• Misleading statements - which inflate the merits of Steve Jobs and Apple. Steve Jobs might have actually enjoyed reading them. However, they create a false aura, especially to people who are not that interested in technology and aware of its true evolution. Some of these statements are:

  • "The iPhone turned mobile phones into music, photography, video, email and web devices." The author should have mentioned that phones were such devices prior to the iPhone being launched. It is not like the iPhone was the first smartphone ever. Its true accomplishment was that it made smartphones popular, the kind of devices everybody wants to buy. It made this niche more competitive than ever and it fueled great innovation.

  • "The iPad launched tablet computing". This statement is again very misleading. Tablet computing existed prior to the iPad. It just wasn't popular and considered to be "the future" of computing, prior to the iPad being launched. Just like the iPhone, the iPad had the merit of making this niche popular, competitive and fueled real innovation.

  • "iCloud demoted the computer from its central role in managing our content and let all of our devices sync seamlessly." This statement makes it sound as iCloud was the first product to play this role. This is FALSE. iCloud is simply Apple's solution to a concept developed first by other companies. Also, iCloud was designed for Apple customers, not for computers in general. Other companies have the merit of being the first in making cloud computing solutions for consumers. iCloud was launched in October 2011 while other companies offered solutions much earlier. Just to name a few famous examples: Dropbox started in 2008, Box.net started in 2005 while Microsoft started with Windows Live Mesh in 2008.

Steve Jobs - The flawed book

Don't get me wrong, this book is an interesting read. It's just that there was little to no time spent on making it polished and well rounded, in the tradition of Steve's successful product launches. By reading this book, you definitely get a better view of who Steve was as a human being and about his true life story. There are many ups and downs, just as in Steve's life. When the book starts to get really exciting, then you have passages which slow things down, only for the story get hectic later on. I enjoyed reading about Steve's background and his quest to find his real mother, his troubled youth and adventures with extreme eating habits, his search of spiritual enlightenment and passion for LSD and acid. I laughed at his practical jokes and felt good learning about the way he and Wozniak embarked on the adventure that would later become Apple - one of the most valuable tech corporations in the world. I really did not like how he handled the news of being a father for the first time and how he refused to take responsibility for his daughter. I also felt bad about how stupid he was to ignore his cancer and how much time he took to acknowledge that he needed surgery to save his own life. Most times, the book manages to stir up feelings and the desire to learn more. And that's really good. However, there are a few things I would have loved to learn more about, such as more details about his wife, her personality and her work. There was a pretty good amount of attention given to Steve's previous relationships but not enough depth in covering the woman who actually spent most of her life being at Steve's side - Laurene Powell. It would have been great also to get more details about how Steve was actually raised by his adoptive parents, not just a "mythical" view of the values they tried share and the sacrifices they made to give him a better life than they had and more chances at being successful. Knowing more about how they were as actual parents would have helped understand more facets of Steve's unusual personality.

Steve Jobs - The flawed human

One of the greatest things about the book is that it shows how flawed Steve Jobs was as a human being. He was far from being perfect and yet he succeeded in a way few people do in life. His story goes to show how much impact you can have on the world simply by being passionate about what you choose to do.

Speaking of Steve Jobs, the book shows that Steve's qualities are not exactly those preached by the press (and sometimes even by the author of the book), who was willing to inflate his personality and achievements in a big way, for the sake of sensationalism. In my view, after reading the book, I can say that Steve's main strengths were:

• Steve Jobs was a relentless dreamer. He kept dreaming about how we would like to change the world and easily made connections between his own convictions, ideas that were presented to him and observations of others' failures. He worked continuously on fine-tuning the details of his dreams and therefore he was able to talk with conviction and clarity about them, convincing others of their importance and greatness.
• Steve was a great showman and marketer. His product launches were mostly masterpieces, always generating interest and word of mouth.
• He was a strong negotiator, able to achieve what many others could not and get his way in most business deals he made.
• He was a perfectionist about things that mattered to him and cared even about details that seemed pointless to others. This allowed him and his company to develop products which stood out in a big way from their competition;

However, he did have plenty of flaws, some as big as his strengths:

• Steve Jobs was ruthless and most times lacked empathy towards other people's feelings, desires, and wishes. Unfortunately, he showed this ruthlessness even to people who cared deeply about him.
• He was hesitant about making really big decisions and sometimes even for taking responsibility for his actions. Some examples of this are him acknowledging that he actually is a father and taking responsibility for his first daughter, deciding whether he should return at Apple to play an active role or, later on, whether he should become the acting CEO (instead of interim CEO), deciding whether he should listen to his doctor's advice about going through surgery and treat his cancer, etc.
• Steve Jobs was a control freak. This is reflected both in the products and services offered by Apple (some of the most "closed" in the world) and in his personal life. For example, he would refuse to fully furnish and equip his house until he was fully satisfied by every detail, even by the type and brand of the washing machine. He did this even if it meant both he and the people living with him would not have easy access to all that is required for a comfortable living.
• He had very unbalanced eating and health habits. They contributed to making the health problems which led to his death worse than they should have been.
• He had a very biased and personal view of the world. This would lead him to easily dismiss competitors as being shit even though they were more successful than Apple. He easily declared Microsoft as being irrelevant even though Microsoft dominates many areas of technology and will continue to do so. He would also declare that Apple is a company that withstood the test of time. This is more wishful thinking of his part, as the real test of how long Apple will last and be successful starts only now, that he is no longer there.

Verdict

If you are a fan of Steve or Apple's products and you want to know more about their history, you should read this book. Even though it has plenty of imperfections and it could be improved in the way it is written, most probably is the only biography out there with so many inside details and information about Steve's life. Even though I am not a fan of Apple as a company, I always enjoyed viewing and listening to Steve's speeches and product launches. I also had a tremendous respect for his work and achievements. This book helped me learn more about who he really was and get a more grounded perspective on his strengths and weaknesses. As it turns out, he wasn't really a god. He was one of us... humans!

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